by Carmen
Have you ever felt like your
business will stop the day you don’t show up? This happens to almost all
entrepreneurs at first. Sometimes it’s because entrepreneurs begin by
filling every function their business has to offer, from answering the phones
to actually making the product. The business actually winds up getting limited
by the number of hours the entrepreneur is capable of putting in. Unless
something changes, the business stops growing. It also begins to resemble
a job—something the entrepreneur absolutely cannot escape from.
This is usually the point where the
entrepreneur hires his or her first employee—but often, this doesn’t solve the
problem. The entrepreneur gets caught up in trying to make sure the
employee does things “right.”
Systems
Are the Answer
A system is a specified way of doing
things, and it can apply to every single part of your business. You can
develop the “best way” to answer the phones, and then you can write that way
down in the form of a script. From then on out, anyone who answers the
phone need only observe the script to answer the phones just like you
would. If the employee leaves the company, the next employee just needs
to stick to the script. There can be scripts for sales
presentations. There can be specific instructions for marketing. These
instructions can be as simple as noting that blog posts are written every
Monday, direct mailers go out once a month, and follow-up calls happen every
Thursday.
As you develop more and more systems
you free yourself more and more. You can turn your attention away from
performing each function of your business. Instead, you can work on
finding other people to perform those functions. You can verify they are
following your systems, and then you can work on more systems. This is
what working “on” your business, instead of “in” your business, is all about.
Systems
Give Your Business More Value
When someone buys a franchise they
aren’t just buying a brand name—they are buying the specific systems that led
to the franchise’s success. Systems are the exact reason why McDonalds is
such as success—most McDonald’s franchises runs exactly the way every other
McDonalds does, regardless of who owns or manages any individual branch.
If you develop systems for your company you are opening up the possibility of
turning your company into a franchise, creating a lucrative opportunity for
your future.
If you’re not interested in
franchising, you should know that you may be interested in selling your
business one day. Having systems in place, all carefully recorded in an
operations manual, will make your business far more valuable. A lack of
systems means you’re really just selling “FFE”—furniture, fixtures, and
equipment—as well as, perhaps, a location. Offering systems means you’re
selling a turn-key business that has been a proven success. The latter is
worth a lot more money, meaning you’ll enjoy a much higher return on your hard
work and creativity than you might otherwise have.
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